Google Ads

Google Ads Management Services

We manage millions in Google Ads campaign spend each year – boosting paid search conversions by more than 485%.

At Media Team MAG we manage your Google Ads (previously AdWords) account targeting the keywords that will drive buyers to your site. Highly focused keyword research will determine the most cost-effective approach to obtaining customers who are searching for exactly what you offer. Through the various research tools we use, we will develop effective paid search campaigns focused on meeting your target cost per sale or lead. By investing in Google Ads you will assist highly eager buyers in finding your site who wouldn’t necessarily find it through traditional (organic) search engine optimization techniques.

A Google Partner agency certified in Google Ads, display and shopping
Weekly meetings & detailed monthly reporting
Ecommerce focused Google Ads strategies that drive sales & leads

How does Google Ads / Google AdWords campaign management work?

Paid Campaign Analysis & Implementation

With an established Google Ads account we will analyze historical data to find what performs most favorably, and tailor other parts to perform in a similar fashion. We will then change bidding options, keywords, ad text, and destination links to align with our goals. The goal is to drive as many leads and/or sales as possible per dollar spent.

Conversion Tracking & ROI Analysis

Our reports show which keywords are creating leads or sales and which are not. We monitor this to be sure we are focusing on the keywords that are working best and targeting specific phrases.

Search Network Advertising

We monitor progress and engagement of your search network advertising to adjust bigs, ads, and keywords to best reflect the traffic that will engage most positively on your site.

Ad Variation & Testing

Multiple ads will be tested using A/B testing methods to determine which ads lead to the highest click-through and conversion rates. We will also develop landing pages, copy variations and test which work best.

Landing Page Design and Development

With a full in-house design and development team, we can guide you in the right direction and execute highly converting landing pages.

Monthly Maintenance

All aspects of the account will be reviewed each month to determine what areas can be improved and to be sure the campaign is running smoothly. Negative keywords and changes to your keywords will constantly be made to improve results.

Our end goal is to create an campaign with a high ROI (return on investment) that allows your company to spend wisely and grow profitable month after month. The manual process of reviewing the account ensures that you’re not spending too much and your ads are always being shown in the optimal positions to convert. We’ll discover throughout our process the key for your website to be successful via PPC and grow the campaign as profitability rises. We work hand-in-hand with you and have conference calls each month to be sure we’re on the same page with goals & results.

Let Google Ads professionals make your paid marketing campaigns successful

Our goal is to turn each dollar you invest into multiple dollars of profit – creating a sustainable, effective campaign.

Keyword Research for a Solid Foundation

Determining the keyword to bid on is the foundation of a successful campaign. We'll research keywords and costs to determine which keywords have the potential to provide the best ROI.

Competitor Campaign Analysis

Understanding how your competitors are running their Google Ads campaign can be a huge benefit. We'll give you insight into their bids, spend and landing pages.

Campaign Creation and Ad Copy Creation

We'll set up your Ads campaign, create ad copy and configure all settings. Multiple ad variations will be created and modified to achieve the highest conversion rates possible.